Meet Pace Strategy Group Team
Pace Strategy is a selective business consulting team that aligns marketing with business goals for complex, regulated B2B companies. Our in-house team brings senior experience in strategy, commercialization, operations, communications, and client success. We work with organizations that want stronger growth, higher valuation, and measurable business outcomes.
Leadership
Meet the leadership team bringing senior judgment, deep expertise, and a focus on business growth.
Stefanie
Founder
Stefanie leads strategic advisory and marketing leadership at Pace Strategy. She aligns marketing investment with business goals, building the strategy, teams, and systems that support qualified pipeline and company valuation.
Over 20 years, Stefanie has advised B2B and Fortune 500 companies in complex, regulated industries, generating more than $1 billion for clients worldwide. Her people-first approach keeps marketing and technical teams focused on impact and outcomes.
When not reading about business, Stefanie likes watching movies. Stefanie’s favorite film, Searching for Sugar Man, celebrates undiscovered value.
Mona
Media Strategist
Mona shapes how Pace Strategy clients reach the audiences that influence growth: buyers, investors, government, media, and employees. Her strengths are stakeholder mapping, message discipline, media relations, spokesperson training, and issues management.
Over 30 years, she has led teams and regional P&Ls at Ogilvy, Grey, Weber Shandwick and the Times Group, delivering integrated campaigns for global brands in technology, healthcare and manufacturing. Most recently, Mona promoted the City of Surrey as a global investment destination.
Outside work, Mona is a certified wellness and yoga instructor.
Farryn
Director of Delivery
Farryn leads delivery at Pace Strategy and makes sure every engagement runs on time, on budget, and to the standard clients expect. She brings more than 20 years of operations leadership, including experience as a Chief Operating Officer.
Farryn’s expertise covers workflow optimization, process improvement, change management, and technical documentation. She builds collaboration across strategy, marketing, and technical disciplines so teams spend less time on process and more on outcomes.
Outside work, Farryn perfects her smoothie recipes and browses bookstores for books about writing books.
Stephen
Creative Director
Stephen leads brand development at Pace Strategy. He builds brands that help complex B2B companies stand out, earn buyer trust, and support growth goals.
He brings more than 15 years of experience in brand development, visual identity, and marketing design. Whether he is refreshing an existing brand or building one from the ground up, he creates distinctive identities that keep every touchpoint consistent and memorable.
Outside of work, Stephen enjoys Friday-night nachos with his wife, wrestling with his three boys, and fly fishing in the Gulf Islands.
Erika
Design Lead
Erika leads design at Pace Strategy. She builds brand standards and design systems that help client marketing stay consistent, efficient, and effective as needs grow.
With nearly 20 years in design and visual communication, she turns brand strategy into practical systems that marketing and sales teams use every day, so every touchpoint supports business objectives.
Outside work, Erika spikes volleyballs, tends her houseplants, and follows sumo wrestling, an unexpected hobby for someone who grew up in the Mexican desert.
Paige
Project Management Lead, PMP
Paige leads project management at Pace Strategy. She turns strategy into structured plans with defined scope, schedules, and accountability, keeping complex initiatives on track.
With 18 years in marketing, she has led integrated campaigns, website builds, and large-scale initiatives, keeping cross-functional teams aligned from kickoff to launch.
Outside work, Paige explores new Vancouver restaurants, plans her next trip, and walks the seawall, rain or shine.
Elaine
Account Manager, PMP
Elaine manages client accounts at Pace Strategy and connects clients with the team that delivers their work. She brings 6 years of marketing account and project management experience, including 4 years at Pace.
Elaine’s expertise covers campaign management, Salesforce, marketing automation, and analytics, backed by PMP certification and a UBC Sauder commerce degree. She keeps campaigns on schedule and reports on agreed-upon metrics to track success.
Outside of work, Elaine is either in Europe or planning her return.
Jessica
Business Analysis
Jessica leads business analysis at Pace Strategy, ensuring technology and process decisions support clients’ business goals. She brings 16 years of business analysis and implementation consulting for financial planning, energy, and utilities software.
Jessica’s expertise covers requirements analysis, process improvement, risk management, and solution design. She turns business needs into practical systems and processes that teams adopt and keep using.
Outside work, Jessica travels, hikes, dances bachata, practices acroyoga, and is always learning something new.
Topaz
Director Strategic Accounts
Topaz leads strategic accounts at Pace Strategy, helping enterprise clients get measurable value from their marketing investment. She brings 10+ years of customer success and client partnership leadership in B2B technology, and holds an Executive MBA.
Topaz runs business reviews and account planning, linking campaign results to pipeline and revenue so clients know where to invest next. Her work spans ABM programs, executive events and stakeholder transitions.
Raised on the East Coast, Topaz lived in the US before settling in Vancouver. Outside work, she’s outdoors or with family and friends.
Advisors
Our advisors bring seasoned expertise to help guide business strategy and outcomes.
Thomas
Business Consultant
Thomas is a Navy veteran and business advisor to Pace Strategy clients facing complex change. He draws on more than 40 years of healthcare and technology leadership in startups, scale ups and strategic innovation.
As CEO of Individual Centricity Corporation, Thomas focuses on user-owned digital identity and cybersecurity. A published author and speaker, he works across the private and public sectors, with expertise in digital identity, healthcare reform and operational transformation.
Martha
Chief Financial Officer
Martha advises Pace Strategy clients on profitability, cash flow, and financial planning, so marketing and sales investment ties to measurable business results. A Certified CFO, she gives owners the forward financial view they need to make decisions with confidence.
As founder of a Success Profit Planning, Martha builds the KPI systems leaders use to track goals across finance, administration, and operations. She holds a Bachelor of Commerce in Marketing and Finance from the University of Alberta.
Andrew
Chief Revenue Officer
Andrew advises Pace Strategy clients on aligning marketing and sales so every stage of the customer journey contributes to revenue.
Andrew brings more than 20 years of executive experience in management consulting, business development, sales and customer relations. Andrew maps how buyers make decisions, then designs value-based sales strategies that fit each client’s structure, culture and growth goals.
Greg
VP of Sales
Greg advises Pace Strategy clients on building sales systems that run without the owner, so pipeline grows predictably. He installs the sales strategy, process, and management rhythm that turn reactive selling into repeatable growth.
As founder of Lion’s Keep Consulting, Greg brings more than 30 years of B2B sales leadership in industrial distribution, equipment rentals and manufacturing supply, including national account roles at 3M and Grainger. Greg has led sales teams across Ontario serving mining, construction and offshore oil and gas.
Julie
Strategic Communications Advisor
Julie advises Pace Strategy clients on aligning messaging, brand, and go-to-market strategy to revenue. She brings 15 years of marketing leadership in healthcare, SaaS, insurance, and professional services, including experience as VP of Marketing.
Her expertise covers internal and external communications and sales enablement. She aligns what leaders tell employees with what sales tells buyers, so every message supports shared goals.
Outside work, Julie lives by the Starfish Story: helping one person at a time makes a difference. Her community service earned her Kiwanian of the Year.
Adam
Strategic Partnerships, Western U.S.
Adam advises Pace Strategy clients on investor relations and capital strategy. With experience in financial analysis, corporate communications, and capital raising, Adam has helped startups and growth-stage companies secure funding and scale.
He builds trusted relationships with executives in healthcare, manufacturing, and resources, connecting market opportunity to strategic execution and long-term value.
Fun Facts
Meet the humans behind the work. From hidden talents to unexpected favorites, here are a few fun facts about the Pace Strategy team.
Languages
We Speak
8
languages
Employee Nationalities
10
nationalities
Number of Team Socials per Year
6
socials