Why Hire a Marketing Consultant?
When we talk to B2B leaders, the same challenges keep coming up.
- How do you connect marketing to real revenue?
- How do you get stuck pipelines moving?
- How do you explain the value of complex products in a way that actually lands with buyers?
That’s where a marketing consultant adds the most value. With senior expertise on your side, but without the cost or risk of another full-time executive, you get a partner focused on what matters most for your business.
If you’re facing tight budgets or running lean, you’re not alone.
According to Gartner’s 2026 CMO Spend Survey, 56% of marketing leaders said they lack the budget to deliver their strategy, and 54% reported insufficient resources. Many companies don’t have a senior marketing leader at all. And Spencer Stuart found that only 53% of S&P 500 industrial companies have a CMO.
With the business discipline of a consulting firm and the hands-on capability of a full-service marketing team, Pace Strategy is a business consulting firm with full-service marketing capabilities built to solve your marketing gaps.
Reasons to Hire a Marketing Consultant
Here are 7 reasons leadership teams hire a marketing consultant like Pace Strategy:
1. Tie It All Together
Our collaboration goes beyond working well together. Every campaign, piece of content, and sales tool should support a larger business objective. We connect marketing strategy across the customer journey to generate demand, support sales, and move buyers forward.
2. Communicate Complex Messages
Working across industries with complex products and services, such as manufacturing, healthcare, technology, and resource services, we make complex concepts easier for leadership teams and decision-makers to understand.
We translate technical capabilities, features, and benefits into relevant business value. Through content development, we help your customers understand why your solution matters, how it is different, and why they should act.
3. Convey Expertise & Market Credibility
Your brand, messaging, and commercial materials shape how customers, partners, and investors perceive your business.
We ensure every interaction reinforces your expertise, credibility, and market position. Strategic branding and messaging do more than sell your product, service, capability, or solution. They help position your entire brand.
4. Bring Outside Perspective & Diversity
Our diversity is one of our most valuable assets. Our team of senior strategists, marketers, technical writers, and commercialization experts brings cross-industry experience to your boardroom. An outside, unbiased perspective challenges assumptions, uncovers gaps, and identifies opportunities internal teams may miss.
5. Apply Proven Processes
Our research-led processes bring structure to complex decisions, establish priorities, and create a repeatable approach to execution and measurement. We tailor the strategy to your specific outcomes while staying flexible in how we deploy resources to meet your timeline. From defence SMEs to global corporations, we adapt to your business needs and direct investment where it adds the most value. See how our 5-pillar approach works.
6. Gain a Flexible Partner
We work as an extension of your organization’s internal and external resources, bringing senior expertise to critical initiatives without adding the overhead of a full-time executive. We move strategic priorities forward while keeping execution aligned with your overarching business goals..
7. Align Around the Customer Journey
We’re always focused on the customer experience. We align marketing, communications, sales, and commercialization efforts around how buyers evaluate, purchase, adopt, and expand their relationship with you.
The result is a more connected customer journey and a stronger path from first engagement to long-term value.
When Should You Hire a Marketing Consultant?
Hire a marketing consultant when the cost of waiting is higher than the cost of outside help. These are the signs we see most often in B2B companies with technical products and long sales cycles:
- Marketing spend is up, but pipeline is stagnating. Campaigns are live, and reports look busy, yet sales can’t point to qualified opportunities from marketing.
- Your marketing team of one to three reports to Sales. The team executes requests from the sales floor, but no one owns the strategy, the budget case, or the measurement.
- You’re launching a product or entering a new market. A new segment, geography, or buyer requires positioning and messaging work that internal teams rarely have the time or distance to do well.
- Sales cycles are getting longer, and buying committees are getting larger. Deals stall because engineering, procurement, finance, and operations each need a different answer, and your content only speaks to one of them.
- You need senior marketing leadership but aren’t ready for a full-time CMO. The role is critical, the hiring timeline is long, and reversing a wrong executive hire is expensive.
- You have an AI mandate without the processes to support it. In Gartner’s 2026 CMO Spend Survey, 70% of CMOs said their marketing processes aren’t mature enough to implement and scale AI. Tools added before process add cost, not capacity.
If two or more of these sound familiar, use our free Marketing ROI Calculator to see your customer acquisition cost, CAC payback, and LTV to CAC ratio. Then use that result to build the business case for a marketing consultant.
Results from Hiring a Marketing Consultant
Hear from leadership teams we’ve worked with.
They met our very tight budget with an extremely focused proposal. Their video work was always on or ahead of time and the finished product was highly professional and impressive. I wouldn’t hesitate to do business with Pace Strategy again!
Bruce
Managing Partner, Tech
We were blown away at the quality and detail of the actual animations and graphics.
Cara
Director of Strategic Communications, Non-Profit
The Pace Team went “above and beyond” in every aspect!! Excellent communication and customer service. I would highly recommend Pace Strategy.
Jean-Francois
CEO, Manufacturing
Smart, professional and friendly. We use them for our website maintenance, and their team has routinely spotted areas for improvement and they support us in a timely manner when the website goes down. Highly recommend!
Cale
Marketing Manager, SaaS
The amount of work included an in-depth investigation of our website’s technical backbone, followed by keyword research and strategy formulation. The team devised a thorough SEO strategy, which included on-page optimization, content production, and link building. They also set up and maintained our PPC advertising, which targeted certain keywords and demographics to reach our intended audience. The measurable results of the project were excellent. Our organic traffic grew dramatically, as did conversions and leads. Our PPC efforts also resulted in a large increase in qualified leads while lowering cost per acquisition. The team’s SEO and PPC knowledge was demonstrated by their ability to optimize our campaigns for optimal ROI. Pace Strategy impressed our leadership team with their attention to detail and commitment to producing high-quality work. The team’s knowledge of SEO and PPC was unrivaled, and their ability to present difficult technical facts in a straightforward and succinct manner was remarkable.
Christian
CEO and Founder, SaaS
Pace Strategy developed a tailored digital marketing strategy that included search engine optimization, email marketing, and omni channel advertising. They also revamped our website to optimize user experience and increase conversion rate. The outcomes were outstanding – our online visibility significantly improved, leading to a substantial increase in leads and customer engagement. What stood out was their creativity in crafting compelling content that resonated with our target audience.
Bob
Founder, Healthcare
Excellent B2B marketing agency for the enterprise software company.
Serge
CEO, SaaS
Collaborating with Stefanie, the CEO of Pace Strategy, was a delightful experience. She is transparent, highly knowledgeable, and deeply dedicated to her craft.
Andrew
Marketing Consultant, Medical Device
The project delivered excellent measurable results. Our organic traffic grew dramatically, as did conversions and leads. Pace Strategy impressed me with their attention to detail and commitment to producing high-quality work.
Chiara
CEO, SaaS
Pace Strategy stands out for its overall professionalism and service. Their communication is efficient, and they meet delivery dates. The team’s committed to our growth; they’re in it to win it with us. Highly recommend!
Sandra
Senior VP of Sales, Manufacturing