Manufacturing

Our Experience as a Manufacturing Marketing Agency

When procurement issues an RFP, the buying committee has usually decided what it needs. Engineers, operations and finance shape those requirements during independent research, often without a supplier in the room. That research phase is where a manufacturing marketing agency earns its place.

Gartner found B2B buyers used an average of seven information sources during a recent purchase. If your value is missing from those sources, the specification is written around another product, and you end up competing on price. Pace Strategy closes that gap.

As a B2B industrial marketing agency and business consultant, we turn specifications and technical capabilities into the value each committee member weighs: risk, uptime, compliance, and total cost of ownership.

Our manufacturing marketing agency work spans 16 manufacturing verticals, including defence, aerospace, agriculture, medical devices and transportation. Clients include Candeo and Ostara in agriculture, Associated Spring in aerospace and Contino in medical devices. We also work with Spalding, which manufactures for government buildings, and Glassworld, which manufactures for developers and builders.

Our manufacturing marketing services start with the buyer’s decision: what problem they must solve, what risk they need to reduce and what they must believe before they change suppliers.

Pace Strategy

Challenges

Leadership teams at manufacturers bring us questions like these:

  • Are buyers writing specifications without our input?
  • Do we hear about projects only at the RFP?
  • Is procurement comparing us on unit price alone?
  • Can sales explain our value without an engineer?
  • Do engineers and executives see the same value?
  • Are we ready to enter a new vertical?

How We Can Help

As a marketing agency for manufacturers, we pair execution with business consulting:

Pace Strategy

Are We the Right Manufacturing Marketing Agency for You?

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