Our Experience as a CPG Marketing Agency
When shoppers start trading down, discounts look like the fastest way to protect volume. They also train buyers to wait for the next promotion and wear away the margin a brand depends on. A CPG marketing agency should help you sell value instead.
Deloitte’s 2026 consumer products outlook reports that 47% of consumers surveyed globally now behave as value seekers, including 35% of high-income households. The same report found only about one-third of brands deliver more value than shoppers expect at their price point.
As a CPG marketing agency, Pace Strategy helps brands compete on value, not price. Our consumer goods consulting maps how shoppers discover, compare, buy and repurchase across retail, eCommerce, marketplaces, search and social, so you invest where behaviour changes. Our consumer products consulting helps leadership teams decide which products to prioritize, which audiences to grow and which channels earn a profitable return. As a CPG digital marketing agency, we then connect brand, content and performance marketing to those targets.
We begin with your margin by product and channel, not your media plan. That shows where demand is profitable to build and where promotion costs more than it returns. Acting as an extension of your team, we own your sales targets and partner with you to meet them.
Challenges
Consumer packaged goods leaders ask us:
- How do we grow volume without deeper discounts?
- Do shoppers see enough value to pay our price?
- Which channels drive profitable growth?
- Which products should we prioritize?
- Is retailer power squeezing our margin?
- Are we losing share to private label?
How We Can Help
Consumer goods consulting and marketing execution focused on profitable growth: