Our Experience as a B2B Tech Marketing Agency
If buyers can test your product before they commit, the trial becomes the sale. Forrester reports that more than 60% of business buyers now use a trial before they purchase. A B2B tech marketing agency must plan for the entire sales journey, not just the trial or the demo. A strong demo and a long feature list will not rescue a trial users abandon, nor will they help when the economic buyer never sees the business case.
As a B2B tech marketing agency, Pace Strategy builds the path from first interest through trial to adoption: positioning that frames the problem, onboarding content that shows value in the first weeks, and proof the economic buyer can take to the budget meeting.
We work across SaaS, hardware, fintech, cybersecurity, IoT, data storage, quantum and managed services. As a tech marketing firm that also consults on go-to-market strategy, we connect marketing activity to pipeline, adoption and renewal.
Our first step is to review your sales data: where users stall, which actions predict a purchase and who signs the contract. Marketing then targets those moments instead of adding more top-of-funnel volume. Fewer, better-qualified trials beat a bigger pipeline that stalls.
Challenges
Leaders bring in a SaaS marketing consultant from our team when they ask:
- Why do trials end without a purchase?
- Does the economic buyer see our business case?
- Are new customers reaching value fast enough?
- Why do buyers pick a competitor after testing both?
- Is weak adoption putting renewals at risk?
- Do buyers understand the problem we solve?
How We Can Help
Go-to-market consulting and execution, from first interest to renewal: